GUILD EDUCATION
Enrolling More Working Adults in Short-Form Learning Programs
White Paper
Demand for short-form learning is on the rise.
A sharp increase in demand from employer-sponsored working adults for non-degree educational opportunities has contributed to a boom in the short-form learning landscape. Is your institution prepared to recruit and enroll these students?
As more and more companies decide to underwrite their employees’ education, understanding the evolving landscape that prospective students must navigate —and where your institution fits within it— is critical for a successful recruitment and enrollment strategy.
Download our white paper, “Enrolling More Working Adults in Short-Form Learning Programs” and get answers to critical questions on how to attract and retain employer-sponsored students, including:
- Who are the players in this space and where does your institution fit in?
- How are employer-sponsored students approaching their options?
- What actionable steps can your institution take to grow enrollment?
Download the White Paper
Webinar
Join Us Live on January 20, 2021 at 2PM ET
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Interested in Learning More?
About the Authors
Alex Cannon
Senior Manager of Content & Marketing, Guild Education
Alex Cannon is a Senior Manager of Content & Marketing with Guild’s Learning Marketplace, focused on driving insights from the intersection of the future of learning and the future of work. She has worked in education for the last decade, including roles in nonprofit leadership, academic consulting, higher education, and academic publishing. Most recently, Alex managed grants for Entangled Solutions, an education ecosystem-focused consultancy. She is a Practice-Based Creative Writing PhD candidate at Royal Holloway, University of London, researching trauma representation in contemporary writing.
Anna Jiang Edwards
Sr. Account Executive of Learning Partnerships, Guild Education
Anna Jiang Edwards works in business development at Guild, focused on creating academic partnerships with non-traditional education providers. Prior to joining Guild, Anna consulted for Entangled Solutions and provided strategic direction for higher education institutions and philanthropies. As part of her recent work, she led a research team in collaboration with Imaginable Futures and Lumina Foundations to publish The Rise Prize: Fostering Innovation to Support Student Parents. Anna is an alumni of Columbia University and serves on the board of directors for Columbia’s NorCal Alumni Association.
Kevin Rockmael
Senior Principal of Marketing, Guild Education
Kevin is a Senior Principal of Marketing at Guild’s Learning Marketplace. He has worked in the education space as a marketer for 20+ years. Most recently Kevin served as Marketing Partner for the Entangled Group, a venture studio focused on helping education
technology companies catalyze growth. He has been a disabilities advocate for decades and supports future business leaders with disabilities through the Riordan MBA Fellows Program at UCLA.
About the Authors
Alex Cannon
Manager, Content & Marketing
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Anna Jiang Edwards
Business Development Executive
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Lisa McIntyre-Hite, PhD
Business Development Executive
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Did you know?
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"Traditional admissions requirements such as standardized admissions exams fail to capture the learning they have acquired while working and managing a family."
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