Enrolling More Working Adults in Short-Form Learning Programs

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A sharp increase in demand from employer-sponsored working adults for non-degree educational opportunities has contributed to a boom in the short form learning landscape. Is your institution prepared to recruit and enroll these students?

As more and more companies decide to underwrite their employees’ education, understanding the evolving landscape that prospective students must navigate —and where your institution fits within it— is critical for a successful recruitment and enrollment strategy. 

Download our white paper, “Enrolling More Working Adults in Short-Form Learning Programs” and get answers to critical questions on how to attract and retain employer-sponsored students, including:

Demand for short-form learning is on the rise. 


What actionable steps can your institution take to grow enrollment?

Creating a new talent playbook

The integration of technology, media, and information platforms and business dependencies has triggered significant mergers and acquisitions over the past decade to control the channels, the content, and the insights about the users. This has resulted in a significant overlap in the type of talent these companies are seeking.

Combine that with the pandemic—which has accelerated digital transformation and heightened competition for talent—and business leaders are finding themselves at a pivotal moment in determining talent strategy. How can you plan for different scenarios and build a workforce that is trained for the jobs of today and tomorrow?

The key is to create the right upskilling and reskilling strategy. 

To help leaders build a strong learning function and an adaptable talent playbook, this report lays out:


The 2020 Information Industry Talent Strategy Report

Workforce Trends and Reskilling Paths

29% of nontraditional students report feeling a sense of belonging at their school


Download the report for more information.

29% of nontraditional students report feeling a sense of belonging at their school

Download the report for more information.


Alex Cannon

Anna Jiang Edwards

Alex Cannon is a Manager of Content & Marketing at Guild’s Learning Marketplace, focused on driving insights from the intersection of the future of learning and the future of work. She has worked in education for the last decade, including roles in nonprofit leadership, academic consulting, higher education, and academic publishing. Most recently, Alex managed grants for Entangled Solutions, an education ecosystem-focused consultancy. She is a Practice-Based Creative Writing PhD candidate at Royal Holloway, University of London, researching trauma representation in contemporary writing.

Manager, Content & Marketing
Business Development Executive

Anna Jiang Edwards works in business development at Guild, focused on creating academic partnerships with non-traditional education providers. Prior to joining Guild, Anna consulted for Entangled Solutions and provided strategic direction for higher education institutions and philanthropies. As part of her recent work, she led a research team in collaboration with Imaginable Futures and Lumina Foundations to publish The Rise Prize: Fostering Innovation to Support Student Parents. Anna is an alumni of Columbia University and serves on the board of directors for Columbia’s NorCal Alumni Association.

Grace Fowler

Engagement Manager, Learning Solutions

Grace Fowler is an Engagement Manager on Guild's Learning Solutions team, bringing particular expertise in design workshop facilitation, change enablement, and learner experience design. Prior to joining Guild, Grace was a consultant with Entangled Solutions. She started her career in college access and success nonprofits, supporting underrepresented college students in pursuing their post-secondary goals. Grace earned a B.A. in English Literature and Educational Studies from Macalester College and an M.A. in Policy, Organization and Leadership Studies from the Stanford University Graduate School of Education.

Fred Cave

Senior Consultant, Learning Solutions

Fred is a Senior Consultant on the Learning Solutions team at Guild Education. Fred has worked in higher education for ten years, with roles in college access, academic advising, and student life. In his most recent role at Entangled Solutions, Fred worked with universities, community colleges, and non-profit organizations on projects related to opportunity validation, strategic planning, and innovative models for learning and student support. Fred earned a M.S. in Education from the University of Pennsylvania Graduate School of Education, a M.S. in Management from the Wake Forest University School of Business, and a B.A. in Economics from the University of North Carolina at Chapel Hill.

Download the whitepaper to learn more

Download the New Whitepaper

Download the whitepaper to learn more.

Who are the players in this space and where does your institution fit in?

How are employer-sponsored students approaching their options?