Crossing the Start Line

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There are 60M adults in the U.S. who are eligible for education benefits -- but less than 5% use them. In this white paper, we explore the primary barriers to enrollment that exist for working adults and develop strategies that both higher education institutions and employers can use to break them down. Together, we can create a more equitable system that enables working adults to achieve their educational goals.

The leading barriers that we explore in this white paper are:

Bridging the gap between education benefits and enrollment

White Paper

Awareness
Logistics (time and cost)
Program and Career Uncertainty
Disposition


Creating a new talent playbook

The 2020 Information Industry Talent Strategy Report

Workforce Trends and Reskilling Paths

Less than 5% of employees take advantage of employer sponsored education benefits.

DID YOU KNOW?

Download the report for more information.

Enrollment is projected to drop sharply after 2025

Download the report for more information.

ABOUT THE AUTHORS

Michael B. Horn

Kevin Rockmael

Michael is a Senior Strategist at Guild Education and Co-Founder of the Clayton Christensen Institute for Disruptive Innovation. He is the author and coauthor of multiple books on education, including Choosing College: How to Make Better Learning Decisions Throughout Your Life and Blended: Using Disruptive Innovation to Improve Schools.

Senior Strategist & Best Selling Author
Senior Principal

Kevin is a Senior Principal of Marketing at Guild’s Learning Marketplace. He has worked in the edtech space as a marketer for 20+ years. Most recently Kevin served as Marketing Partner for the Entangled Group, a venture studio focused on helping education technology companies catalyze growth.

Alex Cannon

Content & Marketing Manager

Alex Cannon is a Manager of Content & Marketing at Guild’s Learning Marketplace. She has worked in education for the last decade, including roles in nonprofit leadership, academic consulting, and academic publishing. Most recently, Alex managed grants for Entangled Solutions, an education-ecosystem focused consultancy.

Kasey Fuscoe

Sr. B2B Content Manager

Kasey Fuscoe is a Senior Manager of B2B Marketing for Guild’s Employer Partnerships. She is an experienced Senior Content Strategist with a proven history of working in the software and technology industries. Most recently, Kasey managed the content for GoSpotCheck, a Denver-based mobile task management platform for teams.

Enrolling Working Adults in Education Benefits Programs